The countdown is on — The Dairy Show 2025 returns on Wednesday 1st October at the Bath & West Showground, Somerset. Whether you’re a dairy farmer, supplier, or agribusiness, this is one event you won’t want to miss.
IMEL is proud to see Bath & West partnering with us to promote the show through posters in Exeter, Frome, Sedgemoor, and Worcestershire. We believe in putting your brand where farmers are already gathering — in livestock markets.
What’s on Offer at The Dairy Show
Here’s what you can expect this year:
- The show runs from 08:30 until 17:00 at the Bath & West Showground.
- Gates open early — great opportunity to meet people before the main crowds arrive.
- A large trade stand area (over 14,800 m²) showcasing the latest dairy tech, services, and products.
- A strong competition line-up: top quality dairy cattle, breed classes, and possibly showmanship classes and the Supreme Champion – always a highlight.
- Expert speakers, seminars, and industry forums. If you’re looking for new ideas, innovations or connect with other farmers and suppliers, this is the place.
Why Exhibiting & Advertising at Events & Markets Pays Off
At IMEL, we believe that visibility is everything. Here’s why taking part in or advertising around The Dairy Show can make a big difference:
- Reach farmers where they already are: With posters across livestock markets (particularly Exeter, Frome, Sedgemoor, Worcestershire), your message gets seen in places farmers trust.
- Brand reinforcement: When customers see you at big shows and in local markets, you build credibility and trust.
- Generate leads ahead of time: People attending trade stands often plan purchases or enquiries ahead of shows — if your name is familiar, they’re more likely to approach you.
- Lasting impression: An impactful display, good collateral, good conversations linger longer than just an online ad.
IMEL’s Role & How We Can Help
Here’s how IMEL supports businesses like yours during events like The Dairy Show:
- We place posters and advertising boards in over 130 livestock markets. Your show poster (or product promo) gets seen by thousands who are invested in agriculture.
- Fully sealed cabinets and boards protect your adverts and maintain professional presentation.
- Flexibility — want to update or change posters? We give you access (keys / permission) so you can refresh content whenever required.
- Promotion of your involvement: where relevant, we mention show participation via our social channels & newsletters to help drive additional traffic to your stand or promotion.
Details You’ll Want to Know
- Ticketing: Prices vary; advance tickets generally cheaper than buying on the gate. Students often have a reduced rate. Under-15s are free.
- Parking: Usually free, which makes attending easier.
- Trade stands & entries: There’s a large amount of trade stand space, and lots of opportunity for competition and exhibitor entries. If you want to exhibit, check entry deadlines.
Get Involved & Maximise Your Exposure
If you’re a business supplying to dairy farmers, here are some ideas to make the most of the show:
- Sponsor a trade stand or exhibit your product or service.
- Advertise in livestock markets leading up to the show to build awareness.
- Use show posters and flyers in your yard, stores, or with customers to invite them to visit your stand.
- Combine digital promotion with on-site presence: share posts, images, and teaser content to generate buzz beforehand.
The Dairy Show is more than just a one-day trade event; it’s where the dairy community comes together — to learn, compare, compete, purchase, and innovate. For any supplier or farmer, being visible in markets and at the show is a highly effective way to build business.
At IMEL, we’re excited to be part of that visibility for Bath & West and all businesses choosing to make their mark this October. If you want to get involved, update your campaign, or advertise with us at markets before or during the show, get in touch — let’s ensure you’re seen.
