Tell us a little about your business and we’ll send you a tailored quote to help you reach thousands of farmers across the UK.
IMEL is the UK’s sole provider of in-mart display advertising, offering nationwide coverage across every auction mart in the country. With IMEL, your message reaches a captive, engaged farming audience, in a trusted environment with high dwell times.
Farmers can’t skip or mute your message at a livestock auction — your ads are front and centre.
Advertise in multiple marts (regionally or nationally) with one campaign.
Your posters, digital screens, and banners appear naturally where agricultural decisions are made.
What we offer:
We’re proud to support UK agriculture — with a third of our revenue going directly back to the marts and a 85% renewal rate with advertisers.
Ready to grow with us?
Stay up to date with the latest farming news, livestock market reports, and agricultural trends across the UK.
From DEFRA updates and rural policy changes to seasonal livestock sales and regional weather impacts, our agricultural news hub keeps farmers and agri-businesses informed and ahead.
Whether you’re in cattle, sheep, arable, or dairy, find the insights that matter most to your livelihood—updated weekly.
visitors per year to larger marts
well attended farmers markets are run each year
every year the UK food and farming sector is worth
farms across the UK
of all farmers attend livestock auctions
At IMEL, we specialise in connecting agricultural businesses with the UK’s most active livestock markets. With decades of experience in the rural sector, we understand what works — and more importantly, where your audience is.
Here’s why more brands choose IMEL:
Our proven track record in agricultural advertising delivers measurable impact. From increased footfall at livestock markets to enhanced visibility for rural brands, our advertising placements get results where they matter.
“Fabulous , Looks Great I’ve had a few people comment on the sign and they also say it looks great as well. I’m very chuffed with it myself.”
“Just thought I would send you both a quick email to say thanks for getting our digital advertising at Thainstone fixed, it’s very much appreciated. I was out last week and it looks great.”
“It will soon be year since you put the mental health awareness billboard up at Thainstone for us. We had fantastic feedback from the campaign and when we carried out a survey at the Turriff show, the majority reported that they had seen the billboard at Thainstone Mart, so it was very successful.. Thank you once again for all your help. We would like to carry on the promotion of this campaign …”
“They look great! Yes please use them on social media, we are!! Very happy, I have been trying to do this for years! Very Happy Head of Shows.”